Work
The Sink
GYROTONIC® Bodhi
CU Bouler E-Center
Campbell’s Amplifying Culture
The Sink Campaign
I had the opportunity to work with The Sink, a prominent Boulder, Colorado restaurant. I created two advertising campaigns to help the restaurant stand out as an iconic 100-year-old foodie destination. I developed the concepts and creatives for two campaigns: Flavor is Our Savior and The Flavor of Boulder. To review my creative process and strategic planning in the pitch deck, click The Sink Pitch button below.
Flavor is our Savior Creative
The Flavor of Boulder Creative
GYROTONIC® Bodhi Campaign
GYROTONIC® Bodhi, located in Boulder, Colorado, promotes a holistic movement workout focusing on the mind-body connection to enhance and enrich the participants’ lives. I developed a campaign to promote the practice throughout the Boulder community and demonstrate why the approach to health is more beneficial than Pilates and yoga. With this focus in mind, I created the concepts emphasized in the Embrace Your Ageless Flow campaign. To review my creative process and strategic planning in the pitch deck, click the GYROTONIC®Bodhi Pitch button below.
Embrace Your Ageless Flow, Align You Creative
Digital Marketing Coordinator
As the Digital Marketing Coordinator with the Environmental Center at the University of Colorado Boulder, I create posts for the center’s primary Instagram page, including the diverse programs that fall under the center’s umbrella. I designed the templates used with each post to ensure visual unity and brand alignment. I organized content for the social media schedule and led multiple projects for the communications team. To view my work on the E-center’s Instagram, click the @ecentercu button below.
Campbell’s Amplifying Culture
My Campbell’s concept demonstrates how using a subculture can amplify your brand and attract new audiences. You can see the creative concepts and collaborations to the right, illustrating how I envision Campbell’s using Cottage Core to enhance their brand. To view the concepts behind the Cottage Core, click the Campbell’s button below.
